Artificial intelligence has reached ambitious entrepreneurs and will irreversibly change the way companies operate in the coming decades. However, after the initial hype surrounding ChatGPT’s November 2022 launch and all the promises and exaggeration, how do entrepreneurs actually use the program on a daily basis to increase their productivity and grow their business?
I asked entrepreneurs to tell me their daily tips and tricks, and their responses fell into four categories.
1. For inspiration and ideas
The entrepreneur no longer needs to organize mind mapping sessions and change the scenery for new ideas. With the right hints, ChatGPT can be your partner for ideas. Noel Andrews of JobRack.eu uses ChatGPT to improve the working culture of remote teams and it helps him “act faster, reduce procrastination and build a better remote team, giving me lots of ideas and options when starting a project or solving a challenge.” Andrews uses prompts such as, “Suggest ten fun questions to ask at our team meeting to help us get to know each other,” and says he sees “great results that save me time and energy and make our team meetings fun.” much more endearing.”
Major Impact Media founder Brice Gump uses ChatGPT to come up with new ideas for her company’s newsletters. “We’ve trained ChatGPT on our customer avatars and the most effective emails, now we’re inventing new angles for our weekly emails,” he said. “It really accelerated our ability to create compelling emails while maintaining the same engagement rates.” Olly Richards, best-selling author and founder of ollyrichards.co, uses ChatGPT to summarize and document his ideas, including time spent off-screen. “When I’m out for a walk, I record an audio note of everything that’s on my mind on my iPhone.” Back in front of the computer, he gets a transcript with Otter AI, adds the text to ChatGPT, and asks for a list of key terms. Richards said, “It greatly enhances my creativity because the best ideas come when I’m outside.”
2. To improve or repurpose content
Entrepreneurs who have been creating content for years have a huge advantage in AI resolution. Converting this content into new formats has never been easier. Francis Dierick of climbing company Chalk Rebels uses ChatGPT to turn a self-written skincare book for climbers into video scripts to deliver the same valuable information in a different way. “Most climbers don’t read books these days,” he said, “but the same advice given via video has been instrumental in getting more sales.” Daniel Wilczyński from Australian Bitcoin
Repurposing content to another platform includes social media posts and website content, and Michaela Light, CEO of TeraTech, uses ChatGPT 4 weekly to add humor and storytelling to her LinkedIn posts. “My posts were full of industry tech jargon, now ChatGPT is editing my post to make it fun to read. We add Lord of the Rings-esque humor and tell stories where my prospects are heroes who can solve their technical issues with our help,” she said. For Light, this has resulted in greater engagement and a clear increase in sales. Leon Bennetts of Thermosoft Australia uses ChatGPT to creating website content based on technical specifications. “We sell wall electric heaters,” he said. “We bring technical specifications from our manufacturer along with existing content and use them to generate blog posts, nurture emails and other marketing content.” also used ChatGPT to “create automation code, build spreadsheet formulas, and enhance internal systems to increase team productivity and capability.”
3. To increase content production
Some optimize quality; some are just looking for quantity. Jamie Gemmell of Searchjam.com.au uses ChatGPT to create content for a portfolio of content sites, specifically to “analyze existing content and suggest how it can be improved, leading to new ideas for new content,” he said. “I also ask him to rewrite the content with a specific audience in mind, or to break down large chunks of text into a step-by-step process.” Gemmell says it’s not always perfect, and entrepreneurs edit and proofread content before publishing, but it has definitely helped his agency speed up content production and generate more production.
Similarly, Julian Goldie of Goldie Agency uses ChatGPT to publish new articles daily to improve their Google ranking
4. To streamline your processes
Content aside, ChatGPT can simply be used to improve processes. Free humans from subordinate tasks by automating and eliminating what AI can do for you. Davis Nguyen of My Consulting Offer has ChatGPT act as a notepad in meetings and asks him to summarize activities for each team member. “Before ChatGPT, we had a notebook in many meetings to ensure action items were assigned and completed.” Now they skip this step and save time while keeping the same result. “After the meeting, someone will upload a meeting transcript from Otter AI and ask ChatGPT to summarize the participant’s activities,” he said. “If we have set deadlines for activities, we ask ChatGPT to organize them by deadline. It makes accountability easier because everyone knows what they need to do and when.”
Dr. Alex Barker of The Happy PharmD likes how ChatGPT makes him feel “like he can finally empty his head of ideas.” He uses the platform to create standard operating procedures (SOPs) and strategic plans for his team, which is said to be useful for any leader. “ChatGPT can create an SOP based on a simple description, as well as find gaps and improve existing processes and documentation. Barker records him talking about a business problem for ten minutes, converts it into a transcript, feeds the data to ChatGPT, and asks the program to “create an action plan from the transcript.”
Entrepreneurs use ChatGPT as their mind map buddy, content assistant, prolific production buddy, and strategic second opinion. Weaving AI into your processes has never been easier or more beneficial. It’s like hiring a multi-talented team member for a few dollars a day.