Amazon’s plan to tie real-world assets to tokens and NFTs

Amazon, the world’s largest bookstore, has announced plans to tie real assets purchased on Amazon to tokens and NFTs. If history repeats itself, Amazon could become the world’s largest seller of NFTs.

Amazon: the biggest seller?

Amazon started with books, but over the years it has become the world’s largest online marketplace. Amazon’s success can be attributed to its proprietary ecosystem and customer base, giving it a significant advantage in the potential NFT market.

This means there are fewer moving parts and friction points in the customer journey when purchasing NFT from Amazon. It’s Amazon’s private blockchain plan, and every US Prime customer will be notified of digital collectibles as soon as they go live.

Amazon’s plan to tie real assets to tokens and NFTs could revolutionize the NFT market. By combining real assets with NFTs, Amazon is creating a new type of asset class that can attract more buyers and investors. With a huge customer base, the NFT market could become more mainstream and Amazon could become a platform for buying and selling.

Implications of Amazon’s entry into the NFT market

Amazon’s recent hiring of Web3 talent is significant as it shows that the company is serious about entering the NFT market. Amazon could disrupt the market and attract more buyers and investors with its vast resources and expertise.

Amazon has announced that every US Prime customer will be notified of digital collectibles when they go live. This is significant because Amazon has over 150 million Prime subscribers in the US alone.

With such a huge customer base, Amazon could become the largest NFT seller almost overnight. By notifying Prime subscribers about digital collectibles, Amazon is increasing awareness and demand for NFT. This could lead to more people buying and selling NFTs on Amazon, and the market could become more widespread.

Why Amazon is interested in NFT

NFTs have experienced significant price volatility and declining sales, with some projects losing staggering value due to their price peaks. However, it should be noted that the market is still young and has the potential to become a large asset class in the future.

From Amazon’s point of view, NFTs is an opportunity to expand its product offering and enter a new market.

While current market conditions may not be ideal, Amazon is likely taking a long-term view. As the NFT market matures and becomes more widespread, NFTs have the potential to become the top asset class that is widely traded and held by investors. Entering the market now, Amazon is positioning itself as a major player in this emerging market.


While Amazon’s entry into the NFT market has significant potential, it is not without its challenges. One of the biggest challenges is market volatility. Prices can fluctuate wildly and NFT is not guaranteed to maintain its value. Amazon will need to develop strategies to manage this volatility and protect its customers from losses.

Another challenge is competition. Yes, Amazon has the advantage of a huge customer base and resources, but there are already established markets like OpenSea and Nifty Gateway.

Amazon will need to differentiate itself and offer unique features and services to compete with these markets.

The real-world asset plan and NFT may also raise regulatory concerns. Non-fungible tokens have already attracted the attention of regulators, and tying them to real assets could make things even more complicated. Management will need to navigate the regulatory environment carefully and ensure that it complies with all applicable laws and regulations.

Amazon and NFT: resetting the market

Amazon’s plan to tie real assets to tokens and NFTs could reset the market. With their vast resources and expertise, they have the potential to become the world’s largest retailer.

However, there are challenges Amazon will face including volatility, competition and regulatory issues.

One way Amazon can address these challenges is by partnering with established players in the market. For example, Amazon could partner with OpenSea or Rarible to offer more value to its customers. This would give Amazon access to a wider range of art and collectibles and reduce the risk of volatility.

Amazon could also differentiate itself by offering unique features and services. For example, Amazon could offer a certification process for NFTs, guaranteeing their authenticity and value.

This would give shoppers confidence in their purchases and could lead to more sales.

Ultimately, Amazon’s entry into the market could have far-reaching implications for the industry. It could establish NFT as a new asset class and bring more mainstream attention to the industry. However, there are risks and challenges that Amazon will have to navigate carefully. Only time will tell if Amazon’s plan to tie real assets to tokens and NFTs will succeed, but the implications of such a move are significant.


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