by The Jordan brand launches its iconic “White Cement” colorway to celebrate the 35th anniversary of the Air Jordan 3. As part of the 2023 “Reimagined” series, the model features a retro-inspired shape and “Summit White/Varsity Red/Cement” Gray taken from the original 1988 color scheme. Ahead of the launch, the following lineup features coveted AJ3 models, including memorable models such as “True Blue”, “UNC” and notable collaborations with A Ma Maniére.
Stay tuned for the March 11th release of “White Cement Reimagined” and check out a selection below and more on GOAT.
Lowest price: $354
“White Cement Reimagined” is a modern take on the iconic OG colorway with vintage details borrowed from its 1988 debut. The white leather upper is paired with elephant print overlays that frame the outer heel and toe cap. This colorway contrasts with the hits “Summit White/Varsity Red/Cement Grey” in the eyelets, midsole, outer heel and outsole. A red Jumpman logo is featured on the tongue, while additional “Varsity Red” accents are added to the lining, while a “Nike Air” branding adorns the outer heel. At the base, a visible Air unit provides ample support. The OG’s faded packaging and retro-inspired brochure pay homage to Tinker Hatfield’s original design and sneaker’s ever-evolving fashion legacy.
Lowest price: $197
This reincarnation of OG brings the nostalgia and lore surrounding the 1988 release. The “Fire Red” features a cement-patterned lower section with bold white panels across the entire midsole, accented with red accents, especially on the midsole, collar and eyelets. The original “Nike Air” logo embossed on the back of the heel and a bright red Jumpman motif adorning the tongue add modern embellishments that set this model apart from its 2007 and 2013 predecessors. In contrast to the white base are cement accents on the heel counter and light gray panels near the eyelets. Additional accents of gray appear as piping along the collar and rubber outsole.
Lowest price: $251
Debuted in 2007, the “Cool Grey” model returns to the AJ3 family in 2021. True to its namesake, this colorway is monochromatic, dominated by tonal gray accents and two-tone elephant panels on the outside of the heel and toe. “Orange Peel” and “Sport Red” accents interrupt the muted color scheme near the eyelets, including the Jumpman and “Air” logos adorning the back of the heel and tongue. An exposed window on the fender allows a peek at the orange Air unit underfoot.
Lowest price: $344
James Whitner, after the premiere of his short film “Raised By Women” in April 2021, released sneakers with the same name. The model was first available exclusively for women as part of an online lottery, then made available to the masses in extended sizes. . “Raised By Women” is a unisex soft version of the classic AJ3. The silhouette is dressed in white roll-up leather and is crafted in tonal gray suede and cream hues covering the collar, mudguard, outer heel, outsole and toe cap. This two-tone colorway also features on a large molded heel panel with “Nike Air” branding. Quilted fabric adorning the inner collar adds a touch of texture and a metallic sheen. Jumpman and A Ma Maniére tongues in silver tones adorn each tongue.
Lowest price: $241
The 2021 release of “Pine Green” wrapped up Jordan Brand’s 2021 Christmas lineup. The visually striking silhouette combines black and green color blocks with a crackling elephant pattern applied to the fender. Instead of smooth full grain leather, velvety black suede adorns the uppers with contrasting hits of gray piping along the topline and midwalls. Green perforated leather clings to the collar. Underneath, a hidden black “Air” panel surrounds the outer heel. Glossy green inserts support the midsole with a matte white and gray structure underneath.
Lowest price: $499
“UNC” debuted as an exclusive player in 2018. In 2020, the color scheme was released to the general public. Before becoming popular, the model circulated among players on the University of North Carolina football and basketball teams. The “UNC” is a simple design with ice white nubuck and “Valor Blue” embellishments on the fender, eyelets and Jumpman logo on the tongue. The heel and toe cap have elephant overlays, and the outsole is made of light gray rubber.
Lowest price: $279
The release of “Black Cement” in 2018 marked the beginning of many firsts, such as an embroidered Jumpman icon on the tongue and the wording “Nike Air” on the outer heel. Its understated design uses a variety of expressive elements: a perforated collar, smooth grain leather studs on the uppers and a shiny rubber structure in the midsole. Contrasting red and gray accents appear throughout the hardware, collar and tongue. The composition sits on a white and gray outsole with an exposed Air unit for a comfortable ride.
Lowest price: $205
“True Blue” is a nostalgic OG model for many sneakerheads. It is one of four original color versions launched in 1988. Made of white, rough leather, color accents sparingly contrast with the model, creating a fascinating combination of textures. Vibrant blue and red piping accentuate the collar, while creaking elephant overlays frame the outer heel and toe cap. “Nike Air” is embroidered on the back of the heel, and the signature Jumpman logo is embroidered on the tongue.
