Muus Collective enlists Paris Hilton and others as advisers for mobile fashion games

Muus Collective has hired three top female leaders as advisors for its entertainment studio that creates fashion-oriented mobile games and digital collectibles.

Muus Collective hired Paris Hilton, CEO of 11:11 Media; Geetanjali Dhillon, marketing strategist for global companies; and Sabrina Kay, CEO of Fremont Private Investments, as advisers.

“We are thrilled to bring together this group of talented, gifted and insightful professionals as our Advisory Board,” Amber Bezahler, CEO of Muus, said in a statement. “Their unique perspectives across a wide variety of industries will be invaluable as our goal is to transform the way consumers engage with fashion and entertainment.”

Hilton is known for her interest in fashion, as well as being an entrepreneur, investor, and advocate for women’s and children’s rights. Dhillon has advised companies such as Sony, Netflix, NBCU, AMC Networks. She is also a brand and development consultant and passionate about diversity. Kay is also a strategic partner at VSS Capital Partners, former CEO of five companies that have gone out of business, and a prominent philanthropist.

“We are at the beginning of a revolution in the way we engage with entertainment and fashion,” Hilton, who has been involved with Web3 since 2016, said in a statement. “I am passionate about self-expression and believe that people have unlimited opportunities to experiment with digital identities and become the best versions of themselves on web3. The Muus platform will help make this possible and I am delighted to be working with them at the forefront of this innovation.”

They will join Mich Mathews-Spradlin, former chief marketing officer at Microsoft; and Felicia Day, an actress, producer, writer, streamer and high-profile gamer who is already on the advisory board.

“I was very inspired by the Muus Collective team, the technology they create and their vision of bringing others to the Web3 space,” Kay said in a statement. “Women and other minorities are often left out of conversations about innovation. With Web3, we have a huge opportunity not only to shape the future of the Internet, but also to enable consumers to participate in a major economic opportunity where they can succeed in the future. I am honored to support Muus in helping more people in this space.”

Muus was incubated by Griffin Gaming Partners, one of the world’s largest gaming venture capital firms, and recently partnered with clothing retailer Revolve. The company is gearing up to launch its inaugural Web3-enabled mobile fashion game that allows gamers to create, inspire and grow their own followers.

“I was immediately drawn to the vision behind Muus Collective,” Dhillon said in a statement. “The team’s passion for driving transformation in gaming, fashion and tech by combining a diverse and thoughtful team and an inclusive culture is exactly what we need more of right now.”

In addition to Muus’ focus on Web3-enabled digital fashion innovations, Muus hopes to increase diversity in gaming, Web3 and fashion by building a team that is inclusive, collaborative and empowering, the company said.

Emily Wang, partner at Griffin Gaming Partners and board member of Muus, said in a statement: “Paris, Mich, Geetanjali, Felicia and Sabrina are powerhouses with complementary expertise in web3 innovation, marketing, content creation and entertainment. With the gaming expertise of the Muus leadership team, Revolve’s fashion and marketing expertise, and the expertise of our advisors, Muus is strategically positioned to define the intersection of fashion, mobile gaming and Web3.”

The founding team of Muus, led by women Sarah Fuchs and Bezahler, are all veterans
gaming and fashion industry, with experience producing titles such as Covet Fashion, The
Sims Mobile, The Sims 2 and X-men: The official game on Electronic Arts, Glu Mobile and
Activision and collaborations with fashion brands including Bottega Veneta, Agent Provocateur,
Calvin Klein, J. Crew, among others.