In today’s changing fashion landscape, trends always come and go. But one thing remains one of the most worn garments in the world. Jeans that continue to transcend time, trends and social classes: jeans. From the early gold rush in the 1850s and the birth of the original blue jeans as practical workwear, to the use of denim during World War II and its fame in the 1850s, the denim-free day wardrobe. Some even claim that denim has become essential in our daily lives, just like a cup of coffee. This philosophy is one of the driving forces behind Cup of Joe, a leading denim brand whose minimalist, vintage-inspired approach is destined to take the fashion world by storm. Founded with a mission to simplify the denim world and add fun to our lives, Cup of Joe is all about simplicity, affordability and reliability. To find out more about the Cup of Joe, what characterizes them and what lifestyle they serve, we spoke to Berk Yaffe, the brand’s marketing manager.
“Every new day is another chance to start the Cup of Joe.”
What is the Joe Cup?
Cup of Joe is a denim brand that is inspired by vintage style and a minimalist approach. Founded with the mission of simplifying the denim world and adding fun to our lives, we believe in being approachable, engaging and reliable at Cup of Joe. These values are at the heart of everything we do, from designing jeans to serving our customers. Our brand is all about building relationships, both with our customers and in the denim industry. We want to make sure that everyone who wears our jeans feels good and confident, and we do what we can to make the denim industry a better place for everyone.
Where did the name Cup of Joe come from?
It all started with the Secretary of the Navy, Josephus Daniels, who decided to solve the mess on his ships by banning the consumption of alcohol in the fleet. Sailors switched to coffee as their beverage of choice, and the term “Cup of Joe” was born. At Cup of Joe, we love the idea of taking something simple and turning it into something special. We believe that today’s denim world is quite chaotic, with misleading claims and extravagant market prices. We want our denim to be like that cup of coffee: essential, reliable and fun to make life easier for all of us. Do you care about one?
What makes the Cup of Joe special?
Inspired by everyday lifestyles, we believe your day is only as good as your denim. We offer an extensive collection of vintage denim inspired jeans because we believe that denim never gets old; it only develops over time. No matter what cut you’re looking for, there’s always a style for you at Cup of Joe. Our collection has been expertly designed and manufactured with everyday fit in mind, offering you another chance to wear the Cup of Joe every day.
Who is the main customer of Cup of Joe?
Our brand is aimed at different customers, each of whom has a unique style and needs. From the casual adventurer to the urban explorer to the timeless classic wearer, our jeans are for everyone, every day. Whatever your style, we’ve got jeans to suit you. Our collection offers a casual style that is perfect for anyone who wants to look and feel good without putting too much effort into it. That’s why global reach is essential for the Cup of Joe. We want to be a brand accessible to everyone, no matter where they are. That’s why we recently expanded into Canada, with further expansion plans on the horizon. We believe that denim is a universal language and we want to speak this language with as many people as possible.
What is the Cup of Joe’s point of view on sustainability in the denim industry?
“At Cup of Joe, we believe that sustainability is an essential part of the denim industry. We take a holistic approach to sustainable development, focusing on human rights, the environment, innovation and economic development. We are committed to reducing our environmental impact and have specific goals to achieve this. For example, we have programs to reduce water use, use more sustainable cotton and reduce the use of harmful chemicals in our manufacturing processes. We have started several R&D projects, such as recycling scraps of denim for use in future garments, thus reducing waste. Our denim products also feature Naturight labels to provide information on the denim’s environmental impact and are manufactured using low-impact denim finishes and more sustainable cotton for easy identification.”
How does Cup of Joe innovate its range of jeans?
Innovation is also key to the Cup of Joe. We are always looking for new ways to improve our denim products and manufacturing processes. We have developed unique products, such as recycled denim pockets, that reduce waste and create new design possibilities. We also have antibacterial finishes on some of our products to help keep them fresher and cleaner for longer and reduce the need for frequent laundering.
What are Cup of Joe’s plans for the future?
In five years, we see Cup of Joe as a globally recognized brand known for reliable and sustainable denim products. We want our C logo to be synonymous with quality and simplicity, and we want to continue to innovate and improve everything we do. Our goal is to make denim fun for everyone and we believe we can achieve that with the Cup of Joe. Our unique approach to denim combined with our commitment to sustainability and innovation makes us a brand worth checking out. We invite you to join us for the Cup of Joe with us.