Why major stars and famous brands span the metaverse

It seems like every other day there’s news that a celebrity has launched a new NFT collection or a retail chain has launched the metaverse space. While much of this has been written off, it’s worth noting the names that are starting to get involved.

The truth is that there are many practical benefits to engaging fans and customers in the Web3 space, and these popular actors are starting to take notice. Moreover, this may be just the beginning of a broader shift in how people use the Web.

Big names, big moves

The rise of metaverses and Web3 exploded into pop culture. It seems like just yesterday Jimmy Fallon was discussing NFT with Paris Hilton, and just a few months later, a wave of other high-profile celebrities and high-profile brands took their steps towards the decentralized internet revolution.

To begin with, few celebrities have jumped into the metauniverse stronger than Snoop Dogg. Not only was it revealed last year that Snoop was the main NFT whale himself, but the rapper also launched his own collection of digital assets (known as “The Doggies”) and even recreated his mansion in The Sandbox metaverse.

Other celebrities like Justin Bieber have hosted virtual concerts across the metaverse, and even Prince Harry and Meghan Markle are launching their metaverse platform to host everything from business meetings to “public” appearances.

It doesn’t end with celebrities either. Major branded companies bring their businesses to Web3 to engage fans and customers. Recently, Nike launched ‘Swoosh’, a Web3-enabled platform designed to create new inclusive digital communities and experiences and serve as a home for Nike’s virtual creations. Members will be able to collect and create virtual products such as shoes and T-shirts, which can then be traded on the open market.

Other popular clothing companies like Adidas and even fashion labels like Gucci and Prada are experimenting with Metaverse spaces and offering their own NFT collections. There are many more examples, but it shows how powerful influencers from many industries are beginning to see the potential of Web3. But why?

Reason for switching to Web3

This growing interest has to do with what Web3 represents: a new era for the internet as we know it, allowing people to control their data and keep customers’ information privately secured and made available across a wide range of services and experiences. The potential is huge and it puts control back into the hands of the individual.

This means that celebrities and brands that already operate on Web3 can take advantage of the “first-player advantage” in getting in touch with early adopters. This forward thinking helps build loyalty and provides the means to offer authorized, verifiable merchandise, testimonials and experiences to customers and fans alike.

At the same time, these early adopters can increase their trust and accountability with a transparent and secure blockchain promise.

This is not fashion; just the beginning

These benefits are already recognized by the most forward-thinking, but the future holds much more.

Artists can release exclusive content, such as private metaverse gigs, while offering fans more complex forms of interaction. Things like virtual meetups and greetings, VIP access to exclusive merchandise, and even unlocking tickets for physical performances can become part of the Web3 experience.

Brands can continue to push the idea of ​​Metaverse malls, allowing anyone to view physical and digital goods in 3D before making a purchase. It can also greatly improve customers’ ability to customize and view their goods in real time. NFT-based loyalty programs can provide customers with incentives such as discounts and perks, giving companies that implement them a clear reason to buy again.

Famous Web3 domains such as Parisilton.nft are essential to help people enter Web3 and the Metaverse thanks to their utility. These domains are not just a form of social signaling and trend following; they can be used as a digital identity that can follow the holder through the metaverse and replace long, complicated wallet addresses with something as simple as Sandy.nft, making it easier to send and receive cryptocurrencies.

Most likely, we’ve only seen the tip of the iceberg of how celebrities and companies can use Web3 for broader engagement. New promotional campaigns can take advantage of the benefits of NFT and blockchain, and customers will have greater security than ever before when shopping and interacting online.

We are already seeing the beginnings of this paradigm shift and there is no doubt that more global brands and celebrities will make their own contributions to Web3 in the near future.

Sandy Carter is the senior vice president and head of channel at Unstoppable Domains.


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